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Music Industry Musical Instruments

Are You Sure That It’s a Shure?

I guess this has been a problem for a few years, but I only became aware of it recently. While checking out the website Wish.com, I came across something that made me to a double-take. The site was selling Shure microphones for about 20% of their cost at a music store. The famous SM58 vocal mic retails for about $100 at Sweetwater or Guitar Center. The same can be said for the SM57, and the Beta 87a goes for around $250. If you shop Amazon, you may find it for a buck or two cheaper.

However, one search on the Wish site shows that you can snag a 57 or 58 for about $20, and a Beta 87a for around $30. Depending on when you go to the site, the prices can sometimes be cheaper!

I knew there had to be a catch, but I decided to purchase a 58 anyway to see what would happen. Of course, shipping and taxes added about $10 to the cost, and it took about three weeks for the package to arrive (it was shipped from China).

I have always felt that the Shure SM58 is the best all-around microphone available. Comparing price, durability, and response, it would be the obvious choice if I were to have only one microphone. When I opened up the package of my new 58, I could tell right away that it was a fake. Just by holding it, it was a lot lighter than the true Shure 58. Putting them both on a scale, the real 58 came in at about 0.6 lb., while the fake 58 weighed in at 0.4 lb. Taking off the windscreens, the real 58 capsule has a slight cushion to it in order to sustain some shock. The fake 58 had no cushion to the capsule.

Testing it out on a small PA system, I noticed that the fake 58 did not have the same warmth from the low end frequencies as the real 58. It just seems to have a bit of distortion from that end. Its response was more like the lower-cost SM48. It did have the same sound level as the true 58, just not as warm.

In short, it seemed to be about worth the money of the purchase. It was a lot cheaper than the true 58, but it definitely is not of the same high quality. I am sure that the SM57 and Beta 87a that are available on Wish are of the same quality. Here is a video that I found that provides more information on comparing the two:

My main concern with this marketing is that I am questioning why Shure has not proceeded with large-scale legal action against the manufacturers of fake microphones. We have seen such action taken by guitar manufacturers, with results leading to mislabeled guitars not being available in the US as well as legal action being take against anyone bringing one into the country. However, a Google search on the Shure situation shows that there has only been one serious attempt at legal action, and that was in the UK about 10 years ago.

I would think that Shure would take a stronger action against the sale and distribution of these fake microphones for two big reasons:

  1. The lower cost of the fake microphones will lead to more sales, which will kill Shure’s sales.
  2. The lack of quality with the fake microphones will reflect poorly on Shure, as consumers would blame Shure for the problems, even though it had nothing to do with the manufacturing of that fake mic.

Perhaps I am out of the loop and am missing something. However, my advice to anyone interested in one of these fake Shure microphones, if you purchase one, do not expect the quality and customer service you can expect from the Shure company. You will be getting a second-class product with a first-class label on the body. If you want the best, you need to go directly into purchasing as true Shure microphone.

Chew on it and comment.