Every November, Bluegrass Unlimited puts out its Annual Talent Directory. This lists a number of bands, artists, and songwriters that request appearance. I have been included for a number of years, and every July I get sent an application which I take five minutes to fill out and email back.
The Directory takes up about 12 pages of the magazine, and includes from around the globe, although the international representation is quite small. However, what surprises me the most about the listings is that there are so many bands and artists that do not take the time to request inclusion.
I can understand some of the A-list bluegrass bands such as Alison Krauss & Union Station, The Del McCoury Band, and Ricky Skaggs choosing not to, as they are well enough established that they do not need any type of recognition in the listings. However, looking through list, there are plenty of bands that I am familiar with that have performed at festivals and conventions I have attended that do not appear.
I am sure that it has little to do with not knowing about the directory. Bluegrass Unlimited is pretty much the only print publication exclusively covering bluegrass, and if anyone in any bluegrass band subscribes to the magazine, he/she would be aware of the Directory submission usually appearing in a summer issue. The listing is free of charge, and bands/artists are able to enhance their listing by submitting a photo for a small charge, as well as note that they are available for school programs.
I do see that managers/publicists such as Penni McDaniel and Wilson Pickens Promotions take full advantage of the Directory, listing all of the artists that they represent. This is great on both fronts, as it allows them to show who they represent, as well as any interested festival organizers to contact a single source for a few acts.
I highly doubt that the following is the reason, but perhaps a lot of bands do not want to promote themselves that much, preferring to playing occasional parties and VFW halls. I would think that any band that takes the time to continually practice in order to sound professional would take that five minutes to have themselves listed in the Directory, if only to show some reader that there is a bluegrass band that is in his/her vicinity, so that he/she can keep an eye out for a possible show in the near future.
As I do not do much performing these days, I choose to list myself in the Directory more for networking with bands and other songwriters for possible collaboration. Moreover, some promoter/manager may get in touch with me to find a location for he/her band to perform in the area.
The Directory should be filled with a lot more artists than it is, but Bluegrass Unlimited can lead a horse to water but not make it drink. Bands and artists themselves need to be more productive on their end and take the few minutes to fill out the form. I do not see how in any way that it can hurt the band.
Chew on it and comment.

